Pengaruh Celebrity Endorser Deddy Corbuzier Terhadap Brand Image J&T Express

Pengaruh Perangkat Server Terhadap Kualitas Pengontrolan Jarak Jauh Melalui Internet

Internet sangat membantu dalam memperbaiki kualitas kehidupan manusia. Hampir semua bidang kehidupan manusia dapat diakses menggunakan internet. Manusia terbantu dengan adanya internet yang menyediakan segala macam informasi yang dibutuhkan. Seiring dengan perkembangan infrastuktur jaringan internet maka pengontrolan jarak jauh mulai berubah menggunakan media internet. Pada penelitian ini digun...

Persuasiveness of Celebrity Endorsed Advertising and a New Model for Celebrity Endorser Selection

Trust¬タモcommitment as a mediator of the celebrity endorser¬タモbrand equity relationship in a service context

The current study extends the endorsement literature by examining it in the trust–commitment framework. Specifically, the trust–commitment framework is examined as a mediator of the effect of endorser credibility on consumer perceived brand equity as well as consumer expectations of relationship continuity. The current study is conducted within a pure service (i.e., telecom service) context; ad...

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

Purpose – Does celebrity endorsement work and how does it work among adolescents? This article aims to identity attributes of celebrity endorsers and attributes of celebrity endorsement advertisements that are most appealing to the adolescents. The article also examines adolescents’ perceptions about how celebrity-endorsement advertisements work. Method – A focus group study among 76 Chinese ad...

The Influence of Perceived Personality Characteristics on Positive Attitude Towards and Suitability of a Celebrity as a Marketing Campaign Endorser

It is a common strategy to use celebrity endorsers in marketing campaigns. However, scientific literature on the effective use of celebrity endorsers has mainly focused on the credibility and the attractiveness of the celebrity. This study examines another endorser characteristic, which, despite other fields of psychological research confirming its importance, has not received much attention wi...